Jehucal Takes Marrakech to London for Its Latest Collection

London-based imprint Jehucal has just released its fourth and final iteration of its signature utility set in a “Brick” colorway.

The collection has been designed with functionality in mind while also taking visual inspiration from vintage American workwear. Its two-piece set is crafted from sanded twill, sourced from fabric mills in Lancashire with Jehucal also sourcing its premium YKK zippers from London. Keeping things UK-focused, the cut-and-sewn Utility set is hand-assembled and crafted within the label’s signature factory in the city of Birmingham. Looking at the finer details of the capsule, the classic Jehucal smiley face logo has been featured on the sleeve and the back of the trousers, with the “Chupa Chups” design being embroidered onto the jacket’s chest.

This latest colorway draws inspiration from a recent trip to Marrakech, where team Jehucal spent the majority of their time outside of the city centre by driving through the dunes and villages. In awe of the architecture, the endless amounts of dusty-red walls began the design process for the latest installment. Along with the “Brick” garments, this release also includes Utility short sets in “Clay Grey” and “Hunter Green.”

You can have a look at the latest collection above and it is available from the official Jehucal website.

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